As a creator, it’s important to be aware of how much of a business and brand your career is. Whether you started it as a small side project or you’re doing it as a fun hobby, if you do it right and you start gaining success, then it could turn into something bigger than expected.
While acquiring followers is helpful in the world of social media, what matters more is the management of yourself as a creator. Whether you’re on your own or you’ve already hired others to help with your content creation, the more you manage it like a business, the more success it’s likely to garner.
With that being said, here are some helpful ways in which management matters more than follower counts in the creator economy.
Strategic business development
Having a manager can be incredibly helpful for developing a strategy for your business as a content creator. It’s also what can help you transition from a content creator to a fully-fledged brand.
Key management functions would include identifying potential revenue streams and negotiating brand deals. It’s all about creating a scalable business model. Without these skills, a creator risks becoming a one-hit wonder or never fully realising or reaching their full potential.
Operational efficiency and sustainability
Effective management helps in handling the business of being a creator. As a creator, you’re having to wear many hats, which is not always possible with the working hours you have available.
Therefore, it’s important to look at the benefits of management when it comes to its operational efficiency and sustainability perks.
For example, managers can help to negotiate better terms and contracts, making sure the creator receives fair compensation and that their interests are being protected.
Time management is important too, and by handling administrative and business tasks, a lot of the free time that a creator would have spent on the above can be refocused on their core skill as a content creator.
Management is also useful when it comes to providing financial literacy, from budgeting to tax compliance, as well as long-term investment strategies.
Risk management and crisis navigation
The digital world is one that presents a unique assortment of challenges. From public relations crises to intellectual property issues and platform policy changes.
The right manager with the knowledge, expertise and experience will be able to navigate these risks with ease. As such, they protect the creator’s brand and their career for the long-term.
Scalability and growth
Whether it’s TDM OnlyFans management or exploring the growth potential through agencies that represent other industries like film and television, the right management can open doors to new opportunities.
While followers do represent reach, management enables the content creator to scale. That’s why it’s imperative to get a good management team that can transform your personal brand in a sustainable enterprise that’s capable of so much, while also adapting to the changing nature of social media in general.
It’s certainly beneficial to explore the potential and what’s available for content creators when they have the right management representing them.
