The era when blockchain in marketing was seen merely as an expensive toy for PR departments has finally come to an end. Today, instead of expiring points and closed ecosystems, businesses are increasingly choosing the transparency and liquidity enabled by decentralized ledgers.
Why Web3 changes the rules of retention
In the traditional model, points are “locked” inside a single brand, which reduces their value in the eyes of the consumer. The use of a modern decentralized solution, however, makes it possible to turn ephemeral “thank you” points into liquid assets, whether tokens, NFT badges, or exchangeable currency.
Fortunately, the market offers a wide range of solutions, from infrastructural giants to niche startups:
| Platform | Core technology | Primary use case | Integration type |
| Enable3 | No-code / Multi-chain | Turnkey Web3 Loyalty & Gamification | API / White-label |
| Loyyal | Hyperledger Fabric | High-volume travel & airline rewards | Enterprise Node |
| Hang | Polygon / NFTs | Membership tiers via dynamic NFTs | No-code Dashboard |
| Co:Create | EVM Compatible | Community governance & DAO tools | API-first |
| OpenLoyalty | Hybrid (SaaS + Web3) | Adding wallet features to standard loyalty | Headless Architecture |
| BitRewards | AI + Blockchain | Cash back in crypto & automated marketing | Plug-and-play |
| Sesame Labs | Web3 Native | Quest-based engagement for dApps | On-chain tracking |
| Firefly | Polygon | Hyper-local perks & NFT collectibles | Mobile-first |
Now we will take a detailed look at the functionality of each contender for the title of best platform of the year.
1. Enable3
Enable3 is a comprehensive blockchain loyalty platform that allows businesses to launch a fully branded Web3 program without the need for a dedicated development team. It is a white-label solution that turns “boring” points into liquid digital assets that users truly own. The platform shines with its flexibility: you can set up gamified mechanics (daily streaks, quests, referrals) and integrate them into your existing app via API or use their no-code tools.
2. Loyyal
If your business operates with massive datasets, as airlines or large hotel chains do, Loyyal is perhaps the most powerful tool on the market. They use Hyperledger Fabric to create the Internet of Loyalty. This is why their solution can process thousands of transactions per second with minimal fees while providing full transparency of reward history for all participants in the chain. This is enterprise-level, where stability matters more than hype.
3. Hang
Hang reimagines the very concept of membership. Instead of a plastic card or phone number, the customer receives an NFT that evolves along with their activity. The more purchases a user makes, the “cooler” their digital asset becomes, unlocking access to exclusive privileges. By the way, this approach enables the creation of a secondary membership market: if a user gets tired of the brand, they can sell their upgraded NFT status to someone else, and the brand receives royalties from the transaction.
4. Co:Create
This platform is designed for those who want to build a true community around their brand with elements of self‑governance. Co:Create provides tools for issuing your own tokens that grant voting rights when choosing new products or shaping the company’s development strategy. Obviously, this level of engagement is not suitable for everyone, but for D2C brands and creators, it is a powerful lever for retaining an audience through a sense of belonging.
5. OpenLoyalty
OpenLoyalty is known for its hybrid approach. Originally a powerful SaaS engine with a headless architecture, they added a blockchain connector as one of the modules. This is an ideal option for conservative businesses that want to preserve the classical mechanics of point accrual while also enabling reward withdrawals to crypto wallets. You get the best of both worlds: the stability of proven software and the innovation of Web3.
6. BitRewards
A platform that focuses on automation and cryptocurrency cashback. BitRewards uses AI to analyze customer behavior and offers rewards in tokens that, unlike points, have real market value. And although the system appears simple to the user, under the hood lie complex algorithms that prevent fraud and manipulation, which is critically important when dealing with financially liquid assets.
7. Sesame Labs
Sesame Labs specializes in Web3 marketing and quests. This solution is especially popular among gaming projects and decentralized applications (dApps). The mechanics are built on completing both on‑chain and off‑chain tasks: follow on Twitter, make a transaction, invite a friend, and earn tokens. Their analytics deserve special praise, as they allow you to track the effectiveness of acquisition channels with wallet‑level precision.
8. Firefly
Closing our list is Firefly, a platform focused on creating hyperlocal communities. It is an excellent fit for retail and restaurant businesses that want to introduce NFT collecting without unnecessary complexity. Users can scan QR codes, receive digital souvenirs, and exchange them for real goods. Despite its apparent simplicity, Firefly provides deep insights into offline customer behavior, linking it to their digital profile.
In conclusion
Web3 makes reward programs more fair and beneficial for all parties, but the choice of a specific platform still depends on your audience’s readiness to interact with crypto tools and on how deeply you are prepared to integrate tokenomics into your business processes.
The above information does not constitute any form of advice or recommendation by London Loves Business for investment, nor is it intended as investment advice, financial advice, or trading advice. Cryptocurrency mining and staking involves risk. There is potential for loss of funds. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.
